What did Volcom just sign, Teen Phenom and Second-Generation Aerialist??

In view of the financial firestorm, many surfing teams have endured the last eight months-contracts cut or flat-out ended and restricted prospects for new additions-today news hits especially hard: after Jack Robinson and Noa Deane, Volcom has just recruited their most exciting new talent.

As of today, Sierra Kerr, thirteen, is the newest member of the Stone Family, a young lady many consider to be the most feminist female in the world.

And we're not talking about a loose, year-to-year signature. In the long term, Sierra is locked up, and no one is more happy with that than Papa Kerr.

Volcom has always done an excellent job of helping their young people, "says Josh, who was instrumental in making the move to Sierra." "Like a family, they still ran their program. They don’t bring on people very often and when they do, they’re in it for the long haul."

One of the worst ass moves of 2020 has to be celebrating a new premiere sticker sponsor in the Ments. Pitted last month, Sierra.

Volcom's Photography.

Volcom has been supporting teenage talents in all board sports since 1991, from Ozzie Wright and Yago Dora to Grant Taylor and Bryan Iguchi, and the very foundation of their women's surf program, Coco Ho, who supported the inclusion of Sierra tremendously.

“With this decision there was a lot of input from Coco [Ho], who was so cool and supportive about getting Sierra on,” says Josh. “Coco’s been with them since she was 9, helping them build the whole women’s programs. Her and Sierra get along really, really well."

Last year, she took home the inaugural Stab High Ladybirds all girls airshow in Waco , Texas for those somehow unfamiliar with Sierra, and is currently surfing and filming in Indonesia at this year's Ladybirds event. Although there is no doubt that rivalry will be part of Sierra 's strategy to move forward, there is absolutely no pressure from the brand, nor from pops, for the next few years to drive it in a singlet.

“We had really great talks with everyone on the team there and we have a great plan to let Sierra move through these formidable years and develop,” says Josh. “Except for Stab High, I’ve sort of kept her out of amateur contest vibes. It just seems intense, but not really critical at her age. Surfing to me is way more about fun and passion than it is about a competitive drive. First and foremost, it’s for the love. Sierra definitely shares that mindset, so I want her to actually enjoy the whole process, and for it to never to feel like work. They have a really cool plan for Sierra, trips with the team and crew, lots of traveling. They’re really giving her opportunities to develop her skills. It’s such a great feeling knowing she’ll be under such good care, and that she can just be herself.”

“Volcom has always been dedicated to passion and progression especially when it comes to the next generation of board sports,” says Ryan Immegart, Volcom’s CMO. “Sierra is all that and more, setting her own path with her surfing plus anything she puts her mind to. More importantly, we love that she is focused on having fun first and foremost which is the foundation of being ‘True To This’. We are excited to support her however she chooses to evolve and are ecstatic to welcome her to the Volcom family for many years to come!”

“My favorite part about surfing right now is I’m just having fun,” says Sierra. “I love getting really barreled and doing airs. I’m really motivated and I’m pretty fired up already, but watching other people go big (such as my dad and friends) fires me up also. It feels so amazing to have a great support system,” Sierra says. “I feel so lucky every day to have family that will support me through anything. They support me, but don’t push me to do anything I don’t want to do. I push myself. They just want me to be healthy and happy in whatever I choose to do.”

"Volcom’s always done an amazing job of supporting their youth. They’ve always run their program like a family. They don’t bring on people very often and when they’re in it for the long haul.” - Josh Kerr

Hey There, Honey.

We Got Something To Say.

Surfing ain’t long-hairs and doobie-suckers no more. Surfing is suited-and-booted stockbrokers. It’s university students who’ve smelt the roses and don’t swallow the evening news. It’s just-18-year-olds whose trunks end above the knee. Surfing is beavertails and logs and empowered women who ain’t adverse to a Brazilian cut, but it’s also 540s and “Volcom has always been dedicated to passion and progression especially when it comes to the next generation of board sports,” says Ryan Immegart, Volcom’s CMO. “Sierra is all that and more, setting her own path with her surfing plus anything she puts her mind to. More importantly, we love that she is focused on having fun first and foremost which is the foundation of being ‘True To This’. We are excited to support her however she chooses to evolve and are ecstatic to welcome her to the Volcom family for many years to come! ”“My favorite part about surfing right now is I’m just having fun,” says Sierra. “I love getting really barreled and doing airs. I’m really motivated and I’m pretty fired up already, but watching other people go big (such as my dad and friends) fires me up also. It feels so amazing to have a great support system,” Sierra says. “I feel so lucky every day to have family that will support me through anything. They support me, but don’t push me to do anything I don’t wan

And Stab is inspired by it. In short, what’s this whole show about?

And Stab is inspired by it. In short, what’s this whole show about? Big ideas and the endeavour to execute ‘em. Sometimes they don’t come off, but it’s better“Volcom has always been dedicated to passion and progression especially when it comes to the next generation of board sports,” says Ryan Immegart, Volcom’s CMO. “Sierra is all that and more, setting her own path with her surfing plus anything she puts her mind to. More importantly, we love that she is focused on having fun first and foremost which is the foundation of being ‘True To This’. We are excited to support her however she chooses to evolve and are ecstatic to welcome her to the Volcom family for many years to come! ”“My favorite part about surfing right now is I’m just having fun,” says Sierra. “I love getting really barreled and doing airs. I’m really motivated and I’m pretty fired up already, but watching other people go big (such as my dad and friends) fires me up also. It feels so amazing to have a great support system, than wondering. Stab may be put together by a bunch of narcissistic and morally corrupt Humans, but goddamn it, if we're not the most obsessed group you've ever seen ... Our eyes remained open as you were sleeping.